PMMail's market

[Jason Gibbs]

On Sat, 16 Sep 2000 17:54:28 -0700, Steve Lamb wrote:

>On Sat, Sep 16, 2000 at 06:03:56PM -0400, Ralph Cohen wrote:
>> of thumb is that 20% of the products generate 80% of the sales.  In
>
>    And PMMail will never be in that 20% so why try to cater to the 80% that
>will never buy it.  That is what a niche market is.  Since we're talking about
>the OS/2 market here we're talking a niche inside a niche.
>

We bought PMMail for the office because it was fast, small and was
*not* Microsoft Outlook. We also use Vedit over Notepad because it is
100x more powerful.

Most companies sized 5 to 30 employees won't mind paying for an email
client if it protects them from the LoveBug viruses and runs faster and
crashes less often than Outlook. But companies won't really go out
there and hunt down PMMail - you have to get to them with 'marketing'.
If you don't promote something a terrible thing happens . . . nothing!

IMHO

Jason